Build a $5K/Month
Agency in 90 Days
with $100 and Claude.
The complete blueprint for starting a home services marketing agency from scratch — using AI to do the work of a $5K/month employee.
30-Day Money-Back Guarantee · Instant Digital Access
The reality
Most agency courses teach you
the wrong things.
They tell you to niche down to SaaS companies, build a complex tech stack, run Facebook ads to cold audiences, and spend $3,000 on a course before you've made a dollar.
Then you wonder why you can't close clients, why retainers cancel after 30 days, and why the whole thing feels impossible to sustain.
The problem isn't you. It's the model.
"The agency owners winning right now aren't working harder. They picked the right niche, built the right infrastructure, and let AI do the heavy lifting."
— Ryan Shaw, 15 years agency experience, digital nomad, BaliThere's a simpler path. One that works for complete beginners and experienced agency owners who want to add a new revenue stream. One that generates $2,000 on Day 1 and compounds into $5K+ monthly recurring revenue by Month 3.
That's what Agency From Scratch teaches.
Is this for you?
This is for people who are
done overthinking it.
✓ This is for you if...
- → You want to start an agency but don't know where to begin
- → You're already running an agency and want a second income stream
- → You want to use AI to eliminate grunt work and scale faster
- → You want clients who literally can't cancel on you
- → You want to work remotely, on your own schedule
- → You have $100 and 90 days to change your income
✗ This is not for you if...
- → You want a get-rich-overnight scheme with no effort
- → You're not willing to send 20 outreach messages a day
- → You want to serve enterprise or SaaS companies
- → You already have a thriving agency at $20K+/mo MRR
- → You're looking for a full automation — this requires real work
The niche decision
Why home services is the
best niche on earth right now.
After 15 years running agencies across dozens of niches, I'd start here every single time. Here's why:
Zero gatekeepers
You call a roofer, the owner picks up. No procurement teams, no legal reviews, no 6-month sales cycles. Decision made on the first call.
Highest ROI in any pitch
One roofing job = $8,000–$25,000. Your $2K website pays for itself on the very first lead. The math is undeniable and you can say it out loud on every call.
Terrible competition (from them)
Most home service companies still have 2012 websites, no GMB strategy, and zero online review system. The bar is on the floor. You walk in looking like a pro.
Referral networks built in
Roofers know HVAC guys. Plumbers know landscapers. One happy client becomes five. The niche sells itself once you're in.
Remote-friendly by design
Everything is done by phone and Zoom. You can serve clients in Dallas from Bali. Geography is irrelevant.
Roofing
Highest ticket, easiest close
HVAC
Recurring service contracts
Landscaping
High volume, low churn
Pool Service
Seasonal, affluent clients
Painting
Fast project cycles
Inside the course
10 modules. Everything you need.
Nothing you don't.
Delivered on Kajabi. Watch at your own pace. Each module is action-focused — by the end of Module 3, you'll have a demo website ready to send to prospects.
The $100 Agency Blueprint
Mindset, model, and setup. How to think about this business from Day 1.
The Niche Decision
Why home services wins and how to pick your sub-niche in 30 minutes.
Build Your Demo Weapon
Build a $2K-quality website with Claude in 10 minutes. This is your sales tool.
The Outreach System
Find prospects, write scripts, book calls. 20 outreach/day → 1 close/week.
Deliver the $2K Website Same Day
The exact production workflow to go from signed deal to live site in 24 hours.
The Sticky Infrastructure Play
Engineer the relationship so cancellation is operationally painful, not just contractual.
Upsell to Retainers
The exact pitch to convert a $2K project into $500–$1,500/month recurring.
The AI Stack
How to use Claude to replace a $5K/month employee across every deliverable.
Month 2 — Systematize & Scale
Build your SOPs, stack your MRR, and start looking like a real agency.
Month 3 — $10K/mo & the Referral Engine
Turn clients into your sales team. The compounding flywheel that keeps growing.
The retention secret
Build systems clients
can't afford to cancel.
Most agency owners chase retention. The smart ones engineer it. Here's exactly what we'll set up for every client so cancellation means losing their entire digital infrastructure:
| System You Own | Why They Can't Leave |
|---|---|
| Their website | Hosted on your infrastructure. They cancel, it goes dark. |
| Google Business Profile | You manage their GMB. Their Google listing is tied to your account. |
| Call tracking number | All their inbound leads route through your CallRail number. |
| CRM access | Their full lead history, contacts, and pipeline lives in your system. |
| Review generation | Their 50+ Google reviews were collected via your platform. |
| Monthly SEO reports | They're watching their rankings climb every month. That stops. |
"Cancel = lose your website, your tracking number, your CRM, your reviews, and your rankings. Nobody cancels."
— The Agency From Scratch retention modelThe $100 budget breakdown
Here's exactly how to spend it.
$100 is enough to start, run for 90 days, and close your first $2K client before you've spent half of it.
| Tool | Purpose | Cost |
|---|---|---|
| Domain (Namecheap) | Agency domain | $12 |
| Hosting (Hostinger) | Host client demo sites — $3/mo × 3 | $9 |
| CallRail Trial | Call tracking demo (14-day free trial) | $0 |
| Claude Pro | Everything — $20/mo × 3 | $60 |
| Canva Free | Pitch decks, proposals | $0 |
| Google Voice | Business phone number | $0 |
| Total | $19 buffer remaining | $81 |
Claude is doing the work of a $5,000/month employee. It IS the budget.
Your unfair advantage
Claude does the work.
You do the closing.
Every deliverable in your agency can be generated, drafted, or systematized with Claude. Here's what that looks like in practice:
| Task | What Claude Does |
|---|---|
| Website builds | Full conversion-optimized HTML/CSS site from one prompt. 10 minutes. |
| Client proposals | Paste their info → get a polished 3-page proposal ready to send. |
| Monthly reports | Paste your analytics → formatted client report, branded and professional. |
| Cold outreach | ICP + niche → 10 personalized email sequences that don't sound like AI. |
| SEO blog posts | Keyword + city → 1,200-word locally optimized content, published same day. |
| Objection handling | Prep 20 scripted rebuttals before every sales call. |
| SOPs | Describe any process in plain language → get a full SOP in seconds. |
| Review requests | Client name + job details → personalized SMS/email follow-up sequences. |
Get access today
Everything you need.
One simple price.
Agency From Scratch — Full Course
- ✓ 10-module video course (Kajabi)
- ✓ 90-day action plan PDF
- ✓ 50+ Claude prompt library
- ✓ DFY website builder system
- ✓ Cold outreach scripts + email templates
- ✓ Sticky infrastructure checklist
- ✓ Home services niche playbook
- ✓ Lifetime access + future updates
Secure checkout · Instant access · Digital product
Questions
Answered.
One decision away
In 90 days from now,
you could have your first $5K month.
Or you could still be thinking about it.
$97. One-time. Everything included. Let's build this.
Get Agency From Scratch — $9730-Day Guarantee · Instant Access · Built for 2026
